Portfolio
Work
Brand identity, visual systems, and integrated campaigns across outdoor, resort, and mountain-town brands — product, content operations, seasonal creative, and experiential storytelling.
6 projects
Backpacking Light
Content Systems + Creative Operations
A scalable content-production system designed to help Backpacking Light expand its Masterclass program without increasing leadership bottlenecks or compromising instructional quality.
Up to 233% more annual content · 30% faster production · 50% less leadership review
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Vinotok
Seasonal Visual Direction
Six years of creative direction, art direction, photography, and organic social for Crested Butte's community harvest celebration — building recognition without turning an intimate tradition into a commercial spectacle.
6-year engagement · ~5,100 organic social followers · Seasonal visual stewardship
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Vail Resorts
Strategy + Learning Experience Design
For an MBA Business Law assignment, I translated a Vail Resorts risk assessment into a nine-minute employee-training concept — connecting operational risk, employee behavior, and the Experience of a Lifetime.
9-minute training module · 100% AI-generated visuals and original music
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Buddy Backpacker
Outdoor Leadership + Brand Narrative
Spearheaded a multi-year national expedition that culminated in the youngest person to complete hiking's Triple Crown — route planning, field logistics, documentation, media relations, and public storytelling.
Youngest Triple Crown hiker · National media coverage · Children's book legacy
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Snowmigo
Product + Brand System
Snowmigo began as a product concept and grew into a fully realized brand, e-commerce platform, instructional system, and on-snow experience — developed from early idea through launch as one cohesive system.
Founder-led launch · ~87% gross margin across product and retail
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Crazy Cook
Digital Ecosystem + Growth
Managed the brand's website, e-commerce, Mailchimp, Buffer, and organic social ecosystem — email templates, campaign content, social assets, calendars, promotions, and booking touchpoints.
72% booking growth (2019–2023) · 576 total bookings
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