Identity core
Primary mark, wordmark, and lockup variations.
Case study
SNOWMIGO
An early-childhood snowboard training system — product innovation, brand world, and guest experience design for families on snow.
Overview
What this project is
SNOWMIGO is an early-childhood snowboard training kit and brand system designed to help very young children build balance, confidence, and foundational snow skills — while giving parents, instructors, and resorts a credible way to introduce snowboarding.
My role
What I contributed
I built this project end-to-end as a product, brand, and launch story — not a one-off graphic design exercise.
- Brand strategy
- Creative direction
- Visual identity
- Product storytelling
- Design systems
- Copywriting
- Photography direction
- Web direction
- Launch positioning
- Concept development
Creative challenge
The problem worth solving
First days on snow are high-anxiety for parents and high-stakes for resorts. Most kids' snow products read as toys — undermining trust with instructors, ski schools, and serious outdoor families. The opportunity was to define a new category: early progression as a system, not an accessory.
Solution
How the system answered it
A black-and-white engineered identity, instructional product architecture, and guest-facing storytelling that reframes toddler snowboarding as guided progression. Messaging, packaging, web, and on-snow photography work as one system — reassuring parents, validating instructors, and giving resorts a premium family offering.
Visual system
Brand applications & gallery
Selected applications across identity, product, apparel, web, and resort-facing touchpoints. Each slot is labeled for asset replacement.
Product photography
Ecommerce and launch hero imagery.
Guest experience
Parent-and-child riding creative for web and social.
Unboxing & retail
Instruction-led packaging for setup confidence.
Digital experience
Product education, setup, and purchase flow.
Merch extension
Character-driven apparel for brand world depth.
Seasonal launch
Fund Fast Fundamentals — ski school adoption program.
Object photography
Isolated product for decks, press, and retail.
On-mountain touchpoint
Instructor-facing and guest-facing resort applications.
Relevance
Why this work matters
This project demonstrates how brand design, product thinking, and guest experience connect on snow — the same strategic lens required for resort brands, mountain culture, and hospitality audiences. It shows creative direction that earns trust with operators and delight with families.